Instead of "My little Paris" Napoleon should have named the city of Dusseldorf "Little Tokyo on the Rhine" in recognition of the strong Japanese influence within the city. The culture, shopping and business city of Dusseldorf has international flair. For tourism, Messe Dusseldorf and large companies provide cultural diversity, which is second to none in this region.
Attractions such as the Old Town of Dusseldorf, Rhine Promenade or Media Harbour attract visitors from around the world. Also, The German Opera on the Rhine, Castle of Benrath, the art collection of North Rhine-Westphalia, Schauspielhaus Dusseldorf and other first-class cultural venues and attractions offer a variety of entertainment in Dusseldorf. Rhenish lifestyle can be seen everywhere for free - most tangibly at the carnival, when revellers celebrate and dance for days, or over a glass of beer at the "world's longest bar".
Dusseldorf city is world-famous for its broad range of shopping and fashion, especially in the upmarket street Koenigsallee, simply known as "KÖ".